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Heineken Cup returns

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Heineken Cup returns

Postby Rooster » Mon Jun 04, 2018 10:03 am

EPCR has announced that Heineken is to return as the title partner of the European Rugby Champions Cup from the 2018/19 season.
The four-year deal will see the tournament renamed as the Heineken Champions Cup while at the same time maintaining its global recognition as The One to Win in club rugby with the world's leading international premium beer brand as its main official partner.

The Champions Cup has gone from strength-to-strength in recent years, intensifying competition with the reduction from 24 to 20 clubs and attracting aggregate attendances of more than one million fans in each of the past two seasons.

The tournament will be more accessible than ever to supporters from next season with live free-to-air broadcasts taking the matches to new audiences in the United Kingdom and Ireland (Channel 4 and TV3 respectively) in addition to the move to a single pay-TV broadcaster (BT Sport) in those territories with the possibility of an extra live free-to-air match per round on France Télévisions to complement beIN SPORTS' continued coverage in France.

The tournament's global reach has also been enhanced by the recent agreement with NBC Sports as rights-holding broadcasters in the USA.

EPCR Chief Executive, Vincent Gaillard, said: "We have substantially developed the Champions Cup over the past four seasons and it is fitting that at such an exciting time for the tournament, we welcome back a world-leading brand in Heineken®. They are steeped in rugby history and inextricably linked with the heritage of European club rugby and we are delighted to be embarking on this journey with their full support."

Hans-Erik Tuijt, Global Sponsorship Director, Heineken, said: "It is an exciting time for Heineken to return as the main partner of the European Rugby Champions Cup. The expansion of the tournament to emerging rugby territories (Bilbao 2018) and new cities in traditional strongholds of European rugby (Lyon 2016, Newcastle 2019) provides Heineken with the opportunity to create engaging fan experiences and brings our association with rugby to new audiences throughout Europe. Heineken is proud to have had a close association with rugby for over 20 years and we look forward to working alongside EPCR to provide a platform to continue to develop the competition across Europe and beyond."

The Heineken Champions Cup will further strengthen Heineken's powerful portfolio of global sports alliances including the UEFA Champions League, Formula 1 and 2019 Rugby World Cup. The Pool Draw for the newly-titled tournament will take place in Lausanne on 20 June (15.00CET) when the first steps on the road to the 2019 Newcastle finals will be mapped out.


In brief what that really means is Heinekens original deal with EPCR was up and they said rename it after us or we are going, I had heard this almost a year ago and it would be interesting to see the figures for the new name deal as I have also heard it is for considerably less than they were paying pre EPCR taking over from ERC.
“That made me feel very special and underlined to me that Ulster is more than a team, it is a community and a rugby family"
Rory Best
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Re: Heineken Cup returns

Postby Russ » Mon Jun 04, 2018 10:04 am

Rooster wrote:
EPCR has announced that Heineken is to return as the title partner of the European Rugby Champions Cup from the 2018/19 season.
The four-year deal will see the tournament renamed as the Heineken Champions Cup while at the same time maintaining its global recognition as The One to Win in club rugby with the world's leading international premium beer brand as its main official partner.

The Champions Cup has gone from strength-to-strength in recent years, intensifying competition with the reduction from 24 to 20 clubs and attracting aggregate attendances of more than one million fans in each of the past two seasons.

The tournament will be more accessible than ever to supporters from next season with live free-to-air broadcasts taking the matches to new audiences in the United Kingdom and Ireland (Channel 4 and TV3 respectively) in addition to the move to a single pay-TV broadcaster (BT Sport) in those territories with the possibility of an extra live free-to-air match per round on France Télévisions to complement beIN SPORTS' continued coverage in France.

The tournament's global reach has also been enhanced by the recent agreement with NBC Sports as rights-holding broadcasters in the USA.

EPCR Chief Executive, Vincent Gaillard, said: "We have substantially developed the Champions Cup over the past four seasons and it is fitting that at such an exciting time for the tournament, we welcome back a world-leading brand in Heineken. They are steeped in rugby history and inextricably linked with the heritage of European club rugby and we are delighted to be embarking on this journey with their full support."

Hans-Erik Tuijt, Global Sponsorship Director, Heineken, said: "It is an exciting time for Heineken to return as the main partner of the European Rugby Champions Cup. The expansion of the tournament to emerging rugby territories (Bilbao 2018) and new cities in traditional strongholds of European rugby (Lyon 2016, Newcastle 2019) provides Heineken with the opportunity to create engaging fan experiences and brings our association with rugby to new audiences throughout Europe. Heineken is proud to have had a close association with rugby for over 20 years and we look forward to working alongside EPCR to provide a platform to continue to develop the competition across Europe and beyond."

The Heineken Champions Cup will further strengthen Heineken's powerful portfolio of global sports alliances including the UEFA Champions League, Formula 1 and 2019 Rugby World Cup. The Pool Draw for the newly-titled tournament will take place in Lausanne on 20 June (15.00CET) when the first steps on the road to the 2019 Newcastle finals will be mapped out.


In brief what that really means is Heinekens original deal with EPCR was up and they said rename it after us or we are going, I had heard this almost a year ago and it would be interesting to see the figures for the new name deal as I have also heard it is for considerably less than they were paying pre EPCR taking over from ERC.
Heard same
Paying peanuts for this

Sent from my SM-G930F using Tapatalk
User avatar
Russ
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Re: Heineken Cup returns

Postby Rooster » Mon Jun 04, 2018 10:36 am

Russ wrote:
Rooster wrote:
EPCR has announced that Heineken is to return as the title partner of the European Rugby Champions Cup from the 2018/19 season.
The four-year deal will see the tournament renamed as the Heineken Champions Cup while at the same time maintaining its global recognition as The One to Win in club rugby with the world's leading international premium beer brand as its main official partner.

The Champions Cup has gone from strength-to-strength in recent years, intensifying competition with the reduction from 24 to 20 clubs and attracting aggregate attendances of more than one million fans in each of the past two seasons.

The tournament will be more accessible than ever to supporters from next season with live free-to-air broadcasts taking the matches to new audiences in the United Kingdom and Ireland (Channel 4 and TV3 respectively) in addition to the move to a single pay-TV broadcaster (BT Sport) in those territories with the possibility of an extra live free-to-air match per round on France Télévisions to complement beIN SPORTS' continued coverage in France.

The tournament's global reach has also been enhanced by the recent agreement with NBC Sports as rights-holding broadcasters in the USA.

EPCR Chief Executive, Vincent Gaillard, said: "We have substantially developed the Champions Cup over the past four seasons and it is fitting that at such an exciting time for the tournament, we welcome back a world-leading brand in Heineken. They are steeped in rugby history and inextricably linked with the heritage of European club rugby and we are delighted to be embarking on this journey with their full support."

Hans-Erik Tuijt, Global Sponsorship Director, Heineken, said: "It is an exciting time for Heineken to return as the main partner of the European Rugby Champions Cup. The expansion of the tournament to emerging rugby territories (Bilbao 2018) and new cities in traditional strongholds of European rugby (Lyon 2016, Newcastle 2019) provides Heineken with the opportunity to create engaging fan experiences and brings our association with rugby to new audiences throughout Europe. Heineken is proud to have had a close association with rugby for over 20 years and we look forward to working alongside EPCR to provide a platform to continue to develop the competition across Europe and beyond."

The Heineken Champions Cup will further strengthen Heineken's powerful portfolio of global sports alliances including the UEFA Champions League, Formula 1 and 2019 Rugby World Cup. The Pool Draw for the newly-titled tournament will take place in Lausanne on 20 June (15.00CET) when the first steps on the road to the 2019 Newcastle finals will be mapped out.


In brief what that really means is Heinekens original deal with EPCR was up and they said rename it after us or we are going, I had heard this almost a year ago and it would be interesting to see the figures for the new name deal as I have also heard it is for considerably less than they were paying pre EPCR taking over from ERC.
Heard same
Paying peanuts for this

Sent from my SM-G930F using Tapatalk
Low alcohol Heineken Cup, total income now must be heading under the old system and certainly will as soon as BT renegotiate their input.
“That made me feel very special and underlined to me that Ulster is more than a team, it is a community and a rugby family"
Rory Best
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Rooster
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Posts: 39460
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Joined: Sat Jun 11, 2005 12:39 am
Location: Chicken coop 17



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